Reverse Selfie and Self-Esteem Dove project

Reverse Selfie and Self-Esteem Dove project

 This advertisement was made by Dove as a self-esteem campaign in April 2021.

You can check the advertisement through this link 

https://youtu.be/z2T-Rh838GA

Describing the advertisement:

The advertisement goes through stages which we can describe and analyze as the following:

1-Situation:

The advertisement begins with a very beautiful photo of a girl was uploaded on a social media website and the photo has got too many interactions, likes, and comments that say that she looks amazing.

2-Complication:

Suddenly they reverse the selfie and removes all the filters applied on the photo like the hair, chin, eye, nose, acne, and lips, it also removes all cosmetics like lipstick, eyeliner to show at the end a different face but for the same girl without any filters or cosmetics, but still it has a natural beauty, then the girl is shown sitting on her bed,  but she has extremely low self-esteem.

3- Question:

Why does she have low self-esteem and does not feel that she is beautiful?

4- Answer:

The pressure of social media is hurting our girls' self-esteem.

More screen time during the pandemic has made things worse.

Have the selfie talk today, go to Dove.com to find out how.

Why did this advertisement catch my attention?

This advertisement has caught my attention because it reveals that social media is a double-edged weapon as it has negative effects, especially during the pandemic, we used it more than usual, and the advertisement her shows the bad effects of the filters on any social media channel that effects our mental health and makes us feel that we are not beautiful without using this filters, so this advertisement helps us to get the awareness of the negative impact of social media.

Another point in the Last message at the end of the advertisement which says “The pressure of social media is hurting our girls' self-esteem”, mentioned, “our girls” which is a very smart emotional language that directly affects the emotions of the audience and also using the pronoun “our” which reflects that they care about us and we are all one and also it shows empathy when they said “is hurting” that makes the audience feels the pain. The tone of the ad can match both parents and young girls who used to use social media more.

This advertisement shows creativity as the reverse was a smart idea to make the audience eager to know why they reverse? and after beginning in removing filters one by one it made the audience more excited and want to watch the video till the end to know how the girls looked before applying all these social media filters and what is the message behind the advertisement.

There is also the main element in this advertisement that made it successful as they didn’t mention any of their skincare products or even they didn’t try to sell the audience any products. However, this advertisement conveys an indirect message that natural beauty is the most powerful thing which we can get through Dove products which is the purpose of the advertisement and also it highlights the solution for the low self-esteem on the Dove website.

Dove company also made a campaign based on that advertisement with a hashtag called #TheselfieTalk which encourages girls to talk to their parents if they feel any self-esteem and also parents to help their children to feel confident in their body and skin and not only young people but also the campaigned aimed to help everyone feel better and have self-esteem.

Dove company also shares on its website a confidence kit for parents and another one for teachers which the audience can download as a PDF file, it shows in this kit the meaning of self-esteem which is our overall judgment of our self-worth and self-confidence which is how we think and feel about the way we look and what our bodies can do, which is a very smart object in the self-esteem campaign as Dove played a role in the society and spread the awareness of the disadvantages of social media.

The main sources of the advertisement:

https://youtu.be/z2T-Rh838GA

https://www.dove.com/us/en/stories/campaigns/theselfietalk.html